Fashion

Gio Ponti in Caracas

December 31st, 2014

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GIO PONTI (1891-1979) was a poet, painter, industrial designer and founding editor of Domus magazine as well as an architect. Through his designs and his work at Domus, he was the godfather of Italy’s post-war design renaissance.He designed Quinta “El Cerrito” best known as the Villa Planchart, a private home built in Caracas, Venezuela, in 1956, the owners were Amala and Armando Planchart. Ponti designed the interiors in a remarkable fashion; he selected (and often designed) furnishings, decorative objects, and even articles of daily use. The modernist principle of integration of the arts with the architecture was naturally carried out in this building.

Ponti’s unique designs for the Villa Planchart made it an early example of humanistic modernism at work in a domestic setting. Ponti created not only a home, but a building that also functioned as a greenhouse, an art gallery, and a mediator between nature and civilization. Both a sense of lightness and an organic flow are achieved by blurring the boundaries between architecture and interior design. In addition, the repeating motifs of diamonds and butterflies provide rhythm to the villa that reflected the couple’s passions for art and nature. Still to this day, the architectural poem crafted by Ponti and the Plancharts, survives as an ode to precision – a truly modern house.

I was born in Caracas, Venezuela and for me was really important that my first post for moda visionaire was related to my country so i packed my bags ( now im living in Madrid) and flew to my home town and meet my super talented friend Alejandro Ramirez, who is not only an amazing fashion designer but also a true passionate about photography, and in four hours we did these images. The house is breathtaking, everything remains just like in the 50´s, so is like traveling in time and i have to say that Villa Planchart is a true architecture jewel and if you go to Caracas, please go and visit it.

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Skirt Juanjo Oliva, top ASOS

Skirt.ZARA, Blouse: ASOS

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Dress: Alejandro Ramirez.

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Photos: Alejandro Ramirez.

Special thanks to Carolina Figueredo/ Fundación Planchart.

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