April 27th, 2017
On 24 April 2013, the Rana Plaza building in Bangladesh collapsed. There were five garment factories in Rana Plaza all manufacturing clothing for the western market. 1,133 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history. As a response to this tragedy Fashion Revolution was created and today is as a global movement campaigning for a fairer, safer, cleaner fashion industry.
With the hashtag #whomademyclothes , Fashion Revolution want us to ask our fashion brands who, how and where are products are made. These are simple questions that have the power to push the fashion industry to be more transparent. As an Image/Buying Consultant but also as a consumer I do believe we all should ask for transparency throughout the entire supply chain. I’d say, I’ve definitely become a way more conscious shopper since diving into the industry. I shop less, but better and I try to encourage my clients to do the same.
Today I share with you some ideas from “How to be a Fashion Revolutionary” on how we can use our voice and our power to transform the fashion industry as we know it.
Turn your clothes inside out, or at least make your label visible, then take a selfie. Post your selfie on whatever social media platform you prefer with the hashtag #whomademyclothes? and Don’t forget to tag the brand you’re wearing to encourage them to answer your question.
Knowledge is Power!, before you buy something, inform yourself about it. Apps such as Good Guide, Ethical Barcode and Buycott, allow you to scan the barcode of a garment while you’re out shopping. These apps can tell you the social or environmental impact of the products you buy.
As Vivienne Westwood said: Buy Less and Choose Well when you are shopping. Going to charity shopping, buying vintage, renting and swapping clothes are also great ways to get involved in the Fashion Revolution.
“Clothes say a lot about us, they’re our message to the world about who we are, and how we feel about ourselves, but how much do we know about our clothes?. The people who make our clothes are hidden. We don’t know who makes our clothes. And they don’t know who buys the clothes they make. We need to re-establish these broken links because when we buy a product, we also buy a whole chain of value and relationships. By thinking about the people and stories behind our clothes, we can tell a different story about fashion.”*
Last but not least, If you are in Madrid, don’t miss the opportunity to take part of this event we are hosting..
*From How to be a fashion revolutionary by Tamsin Blanchard.