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H&M Conscious Exclusive New collection

April 22nd, 2018

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 The seventh edition of  H & M Conscious Exclusive Collection has been launched and it is a really special one. As you must know every year the fast fashion giant presents a collection to promote the use of recycled materials or fabric engineered from recycled material. This year, the brand has introduced two new materials:  recycled silver and ECONYL®, a 100% regenerated nylon fibre made from fishnets and other nylon waste. Along with the use of organic linen, silk and cotton, TENCEL™ and recycled polyester, we have one of the most innovative collections in terms of materials from this line.

The Conscious Exclusive 2018 collection features designs inspired by the home of Swedish artists Karin and Carl Larsson. The handcrafted tapestries and needlework made by Karin and her love for their garden, which featured in many of the husband and wife’s collaborative works were translated by H&M’s in-house design team into floral jacquards, abstract embroideries and prints.

There are several statement pieces, such as a white ECONYL®  full-length dress with organic cotton embroidery and a green floral metallic jacquard full-length dress made from recycled polyester. Meanwhile, and if you are a suit lover, there is a black floral jacquard trouser suit with an open slit at the back of the blazer and cropped flare trousers that is absolutely amazing. Overall, the colour palette consists of greens, white and black with touches of dusky blue and powder pink. Accessories include delicate yet striking tulip-motif jewellery made from recycled silver, elegant satin slip in shoes made from recycled polyester, beautiful printed scarves in a TENCEL™ blend and a delicate pouch handbag made fully embellished with recycled plastic beads and sequins.

 

Our favorite pieces?: The short dress in a woven silk and Tencel Lyocell blend, just perfect for going out:

Dress 99$

Also amazing are the Top in woven silk and Tencel lyocell blend and the green dress in jacquard- weave fabric made from recycled polyester.The top works perfectly with jeans for a lunch with friends and the dress is just made for a summer wedding.

Top 69.99$

Dress 299$

 The 2018 print campaign was shot by fashion photographer Mikael Jansson and stars Aamito Lagum, Giedrė Dukauskaitė and Christy Turlington Burns, who has been a long time fan from the Conscious colecction.

                                                                                        

 

H&M Conscious Exclusive collection 2018 ha llegado a tiendas y esta es una colección muy especial. Como deben saber, el gigante del fast fashion todos los años lanza una colección con el proposito de promover el uso de materiales reciclados. Este año, han presentado dos materiales nuevos: la plata reciclada y el ECONYL®, una fibra de nylon 100% regenerada a partir de desechos de nylon y medias.

Kimono 299$

Trousers 119$

La nueva colección esta inspirada en el hogar de los artistas suecos Karin y Carl Larsson, y los encajes y estampados desarrollados por el equipo de H&M son un reflejo del amor de esta pareja por su jardín, de allí que los colores imperantes sean verdes y cremas. Esta es una colección femenina, compuesta por elegantes vestidos con detalles de encaje y estampados florales que resultan perfectos para eventos formales, a la vez que encontramos la clásica camisa blanca y zapatos puntiagudos que siempre nos haran lucir bien a cualquier hora del día.

El lookbook de esta colección tiene la firma del fotografo Mikael Jansson y cuenta con la participación de Aamito Lagum, Giedrė Dukauskaitė y la supermodelo Christy Turlington Burns, quién ha sido una fan de esta firma por muchisimo tiempo.

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